Martin Ibsen

Det vælter ind over de danske virksomheder med nye digitale muligheder og nye teknologiske trends så som chatbots, voice control og smart home-teknologi. Disse nye teknologiske innovationspotentialer bliver diskuteret på ledelsesgange over hele landet. Med nye muligheder følger nye og anderledes udfordringer

I talk to a lot of companies that have a focus on using new technology trends as opportunities to evolve and extend their business. In some cases (often), it is a board member or the CEO who gets the idea that some of these trends is a way forward for the business to grow.

Using the term UX (User eXperience) in a sales pitch as a digital agency, design company or consultant is making use of a strong tool right now. UX has generated a lot of buzz over the last couple of years, resulting in the term becoming a bigger part of a lot of sales meetings.

Mange løber ind i udfordringer, når de skal definere de egentlige økonomiske fordele og investeringsafkast ved at anvende designtænkning i digitaliseringsprojekter. Her har du en ultrakort guide til at komme i mål. Designtænkning har fået stor positiv opmærksomhed de seneste år. 

I det følgende kan du læse, hvorfor brugerdrevet design er den vigtigste del i udviklingen af brugbare og værdifulde Internet of things løsninger, som giver mening for mennesker og din forretning

New interesting companies and forward-thinking ideas are emerging every day. From different channels I get news and insights on new and promising startups. And right how there is a lot of cool stuff going on. So much that I thought I would make a little list of startup’s to keep an eye on.

User Experience and concept development sounds like many buzzwords, but both elements are important and very practical methods in a good digital product development. But why is it really important and what do we really mean when we talk about User Experience and Concept Development?

Mange virksomheder er begyndt at interessere sig for Design Thinking og Rapid Prototyping. Interessen skyldes primært metodernes potentiale for at skabe konkurrencefordele ved at gøre produktudvikling mere innovativ og have større fokus på, hvad værdien for brugeren egentlig er.